Advertising slogans are short groups of words used in advertising campaigns. The phrases may be used to draw attention to one distinctive feature of a product, or to emphasize a phrase that an entity wishes to be remembered by;
Some slogans are created for specific limited-time campaigns; others are intended as a corporate slogan, to be used for extended periods. Various slogans start out as the former, and are, over time, converted into the latter as ideas take hold with the public. Some advertising slogans retain their influence even after general use is discontinued.
Video Advertising slogan
Etymology and nomenclature
According to the 1913 Webster's Dictionary, a slogan (/'slo???n/) derives from the Gaelic "sluagh-ghairm" (an army cry). It has come to mean in its contemporary sense, a distinctive advertising motto or advertising phrase, used by any entity to convey a purpose or ideal; Or, a catchphrase. Taglines, tag lines, or tags are American terms for brief public communication promoting products and services. In the UK they are called end lines, endlines, or straplines. In Bangladesh, people also use Hash Tags "#" in social media to quickly spread out any national, personal, social, political issues In Japan, they are called catchcopy (???????, kyachi kop?) or catch phrase (????????, kyachi fur?zu).
Maps Advertising slogan
Functional slogans
A marketing slogan can play a part in the interplay between rival companies. A functional slogan usually:
- states product benefits (or brand benefits) for users (or potential buyer)
- implies a distinction between it and other firms' products -- of course, within the usual legal constraints
- makes a simple, concise, clearly defined, and appropriate statement
- is witty; Or, adopts a distinct "personality"
- gives a credible impression of a brand or product
- makes the consumer experience an emotion; Or, creates a need or desire
- is hard to forget -- it adheres to one's memory
The business sloganeering process communicates the value of a product or service to customers, for the purpose of selling the product or service. It is a business function for attracting customers.
Social control
Advertising slogans as a system of social control include devices similar to watchwords, catchwords, and mottoes. Advertising slogans have extended into other areas, such as politics and religion. Fountainheads of strength are found in such features as antithesis, alliteration, euphoniousness, punning, obviousness, and brevity. The use of slogans may be examined in so far as the slogans continue unconscious and unintentional responses.
See also
- Advertising (Consumerism)
- Impulse buying (Impulse)
- Product planning (Integrated marketing communications)
- Political campaign (Campaign advertising; Political slogan)
- Military campaign (Military slogans, German military terms)
References
- Citations
- Notes
External articles
- Quotations related to Advertising slogan at Wikiquote
- The Advertising Slogan Hall of Fame, www.adslogans.co.uk
- Advertising Industry Guidelines 2014
- Advertising Slogans
Source of the article : Wikipedia
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